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Everything you need to know about using DeerSell to buy, sell, and transport exotic animals.
Browse Help Topics
Getting Started
Create your account and set up your profile
Learn more
Listing Animals
Create and manage your animal listings
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Market Intelligence
Real-time pricing data and market trends
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CRM System
Manage customers and track relationships
Learn more
DeerBooks Financial Tracking
Track income, expenses, and profitability
Learn more
PDF Exports & Documents
Generate professional documents
Learn more
Want Orders
Post what you're looking to buy
Learn more
Hauler & Transport Tools
Plan loads, routes, and transport
Learn more
Messaging & Alerts
Communicate with buyers and sellers
Learn more
Account & Billing
Manage your subscription and settings
Learn more
Getting Started
Create your account and set up your profile
1Creating Your Account
- Click "Sign Up" in the top navigation bar
- Enter your email address and create a secure password
- Check your email and click the verification link
- Complete your profile with your name and location
- Your account is now ready to use!
2Setting Up Your Profile
- Go to Dashboard → Settings → Profile
- Add a professional profile photo
- Enter your ranch or business name
- Add your location (city, county, state)
- Write a brief bio about your operation
- Optionally add social media links
3Understanding Your Dashboard
- View all your active listings at a glance
- See recent messages and notifications
- Access quick stats on views and inquiries
- Navigate to all features from the sidebar
- Pro users see additional analytics widgets
Listing Animals
Create and manage your animal listings
1Creating a New Listing
- Click "Create Listing" from your dashboard
- Select the species from our database of 300+ animals
- Upload high-quality photos (up to 10 per listing)
- Enter price, quantity, sex ratio, and age
- Add detailed description and health information
- Set your location (county and state)
- Click "Publish" to go live immediately
2Photo Best Practices
- Use natural lighting when possible
- Show the animal from multiple angles
- Include close-ups of distinguishing features
- Avoid blurry or low-resolution images
- First photo becomes the thumbnail - make it count!
- Pro tip: Morning or evening light works best
3Pricing Your Animals
- Check Market Intelligence for current prices
- View comparable recent sales in your area
- Consider sex, age, and quality in pricing
- Our AI can suggest optimal pricing (Pro feature)
- You can always edit price after listing
4Managing Listings
- Edit listings anytime from your dashboard
- Mark as sold when transaction completes
- Duplicate listings for similar animals
- Archive old listings to keep records
- View analytics on views and inquiries
Market Intelligence
Real-time pricing data and market trends
1Understanding the Dashboard
- View real-time auction data updated every 30 minutes
- See current bid prices across active listings
- Compare average prices by species
- Track price trends over time with charts
- Data sourced from major exotic animal auctions
2Using Price Charts
- Click any species to see detailed pricing
- Toggle between 7-day, 30-day, and 90-day views
- Green indicates price increases, red shows decreases
- Hover over data points for exact values
- Export charts for reports or planning
3Level 2 Data (Pro Feature)
- Breakdown by sex: male vs female pricing
- Age-based pricing: yearlings, mature, trophy
- Location data: pricing by county and region
- Seller analysis: who's moving volume
- Seasonal trends and predictions
4AI Price Recommendations
- Get suggested prices based on current market
- Factors in species, sex, age, and location
- Updates automatically with new data
- Shows confidence level for recommendations
- Available for Pro subscribers
CRM System
Manage customers and track relationships
1Adding Contacts
- Navigate to Dashboard → CRM
- Click "Add Contact" to create new entry
- Enter name, email, phone, and location
- Add tags like "buyer", "seller", "hauler"
- Add notes about their interests or preferences
- Contacts are auto-created from messages too
2Tracking Interactions
- Every message is logged automatically
- Add manual notes after phone calls
- Track all transactions with each contact
- Set follow-up reminders
- View complete history on contact profile
3Using Tags and Filters
- Create custom tags for organization
- Filter contacts by tag, location, or activity
- Use search to find specific contacts quickly
- Bulk actions for multiple contacts
- Export contact lists for outreach
4Transaction History
- Record every sale or purchase
- Track amounts, dates, and details
- Link transactions to specific listings
- Calculate total value per customer
- Identify your best customers easily
DeerBooks Financial Tracking
Track income, expenses, and profitability
1Recording Sales
- Navigate to Dashboard → DeerBooks
- Click "Record Sale" for new income entry
- Select the animal or listing sold
- Enter sale price and buyer details
- Add any notes or invoice numbers
- Sale automatically categorized by species
2Tracking Expenses
- Click "Record Expense" for costs
- Categories include: feed, vet, transport, etc.
- Upload receipt photos for records
- Set recurring expenses for regular costs
- Track by month, quarter, or year
3Profit & Loss Reports
- View real-time P&L dashboard
- Break down by species or time period
- See gross vs net profit margins
- Compare to previous periods
- Identify most profitable species
4Tax Preparation
- All data exportable for accountants
- Generate annual summary reports
- Track deductible expenses separately
- Download PDF reports for records
- Schedule E and farm income ready
PDF Exports & Documents
Generate professional documents
1Exporting Reports
- Look for "Export PDF" button on any report
- Available on: DeerBooks, Market Intelligence, CRM
- Documents are professionally formatted
- Include your business name and logo
- Perfect for sharing with accountants or partners
2Invoice Generation
- Create invoices directly from sales
- Customize with your business details
- Add line items, quantities, and totals
- Include payment terms and due dates
- Send directly or download PDF
3Listing PDFs
- Export individual listings as PDFs
- Great for sharing at shows or auctions
- Includes photos, details, and pricing
- QR code links back to online listing
- Print for physical distribution
4Data Exports
- Export contact lists to CSV
- Download transaction history
- Market data exports for analysis
- Backup your data anytime
- Compatible with Excel and Google Sheets
Want Orders
Post what you're looking to buy
1Creating a Want Order
- Navigate to Want Orders from menu
- Click "Post Want Order"
- Select species you're looking for
- Specify quantity, sex ratio, and age
- Set your budget range
- Add location or delivery preferences
- Sellers with matching animals will see your order
2Getting Matched
- Our AI matches sellers to your criteria
- Receive notifications when matches found
- Sellers can contact you directly
- View all matching listings instantly
- Update your order anytime
3Managing Want Orders
- View all your active want orders
- Mark as fulfilled when you buy
- Edit criteria to refine matches
- Set expiration dates if needed
- Archive old want orders
Hauler & Transport Tools
Plan loads, routes, and transport
1AI Load Planner
- Select animals to transport
- AI calculates optimal trailer layout
- Accounts for species compatibility
- Shows weight distribution
- Generates loading sequence
- Print load plan for crew
2Route Optimization
- Enter pickup and delivery locations
- AI plans most efficient route
- Accounts for animal welfare stops
- Shows estimated travel time
- Calculates fuel estimates
- Find vet stops along the route
3Species Compatibility
- Check which species can travel together
- Safety recommendations for mixed loads
- Separation requirements explained
- Temperature and ventilation needs
- Legal transport requirements by state
4Hauler Directory
- Find licensed exotic animal haulers
- Filter by location and service area
- Read reviews from other users
- Contact haulers directly
- Request quotes through platform
Messaging & Alerts
Communicate with buyers and sellers
1Sending Messages
- Click "Contact Seller" on any listing
- Messages sent directly through platform
- Your contact info stays private until you share
- Attach photos or documents
- All messages saved to CRM automatically
2Notification Settings
- Go to Dashboard → Settings → Notifications
- Choose email, push, or both
- Set alerts for new messages
- Get notified on price matches
- Want order match alerts
- Weekly market summary emails
3Managing Conversations
- View all messages in one inbox
- Mark conversations as read/unread
- Archive old conversations
- Search message history
- Block unwanted contacts
Account & Billing
Manage your subscription and settings
1Free vs Pro Plans
- Free: Unlimited listings, basic features
- Pro Monthly: $49/month - all features
- Pro Annual: $499/year - save 15%
- Compare features on Pricing page
- 30-day free trial on Pro plans
2Upgrading to Pro
- Click "Upgrade" in dashboard or go to Pricing
- Select Monthly or Annual plan
- Enter payment information securely
- Access granted immediately
- Cancel anytime from billing portal
3Managing Billing
- Access billing portal from Settings
- Update payment method
- View invoices and receipts
- Change plans or cancel
- Download tax invoices
4Account Security
- Change password from Settings
- Enable two-factor authentication (coming soon)
- Review login history
- Manage connected devices
- Request account deletion if needed
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